BCMF
The partners of Boot Camp Madness Fitness aka BCMF Jennie, Maria and Andrea approached me (Eric Sanchez) back in 2016 to revamp their local brand & fitness gym with aspirations of growth. They wanted a mark that would be used throughout medias that would convey the message of Fitness - Health - Gym. We didn't want to create a mark that disconnected them from their current customers based.
After a few year in use the brand has grown above and beyond their expectations.
